Top 11 Tips for Picking a 2nd or 3rd Tier PPC Engine
Most optimization tips and instructional guides cover the big 3 of PPC search engines, Google, Yahoo and MSN. But what about all those little guys out there? Have you tried any of those yet? I’ll...
View ArticleABC Search | A Positive ROI
Continuing our coverage on 2nd and 3rd tier PPC engines, we’ve come to ABC Search. A little platform that could out of Encino, CA. ABC Search is a search engine themselves, but also rather a mediator...
View ArticleMore Revenue for Google with First Page Bids
Since the latest Quality Score update, one of the new features was doing away with the “inactive” classification for keywords whose maximum cpc was below that of Google’s set minimum bid. Instead we...
View ArticleWinning In the Wedding Industry with PPC
We’re all familiar with the wedding industry’s spending power, no matter what the economic climate, the lavish wedding will always prevail. The industry is highly competitive with high barriers to...
View ArticlePaying your Yahoo Search Marketing bill with Pay Pal
Back in September of 2007, Yahoo announced the ability to choose Pay Pal as a payment method for adding funds to your search marketing account. Up until now, I hadn’t had a use for the option and...
View ArticleMicrosoft AdCenter Finally Brings Us Custom Date Ranges
Are you tired of having to run a report in AdCenter every time you want some stats that aren’t: Yesterday, Last 7 Days, Today, This Month, Last Month, Last 3 Months, Last 6 Months, This Year, Last Year...
View ArticleWriting Killer Ad Copy…and not getting arrested
As promised, my presentation from the SMX Advanced session Writing Killer Ad Copy. You’ll laugh. You’ll cry. And you’ll completely re-think how you write ads. Keep in mind that this presentation was...
View ArticleAdWords Bid Simulator Update
As we all already know Google AdWords has beta testing the AdWords Bid Simulator feature since late May/early June. So what’s new since then? I’ll show you: Previous screenshots of the new feature have...
View ArticleWaste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]
This webinar was given June 27, 2013. Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for...
View ArticleHow to set a PPC budget
“What should my PPC budget be?” How to set a PPC budget is one of those questions I get asked on an extremely regular basis as we start working with new businesses. So much so that I thought it’d be a...
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